Fashion & Beauty

Why Do Egypt’s H&M Employees Think It’s Okay to Not Give Us Our Change?

Why Do Egypt’s H&M Employees Think It’s Okay to Not Give Us Our Change?

  We’ve been suffering from an economic crisis in Egypt this past year. Not a single store or product hasn’t increased their prices by at least the double. Even everyone’s favorite retail store, H&M, that once used to be affordable is now ridiculously expensive. Add to that, the fact that employees simply assume you don’t want your […]

Meet Nada Adel, Egypt’s Lingerie Queen

Meet Nada Adel, Egypt’s Lingerie Queen

  Today is International Lingerie Day, so I thought why not celebrate one of our own. Egyptian designer Nada Adel has changed the game and introduced lingerie to retail. In this Scoop Empire feature, I get up close and personal with her to find out more about how she made it.     Why lingerie?   […]

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

The article has been updated since the time of its publishing.

  The world is coming to an end. That must be it. There are a few things we enjoy in Egypt, and Bebe is one of them. Our favorite party dresses store is about to close its doors once and for all next month, and  we will never look glamorous again. We can’t deny that […]

Up-and-Coming Models in Egypt You Need to Follow on Instagram

Up-and-Coming Models in Egypt You Need to Follow on Instagram

We like to think of Instagram as a VIP pass to the best fashion parties, behind-the-scenes snaps, and off-duty stylings of our favorite models and fashion insiders. It’s the number one place to catch a glimpse of eye candy, from street style accessories to inspirational #OOTD looks.   The fashion industry has been booming for […]

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

  The Saudi princess at the helm of the newly launched Vogue Arabia claims she was fired from her post as editor-in-chief after just two print issues of the luxury fashion magazine.   Deena Aljuhani Abdulaziz, who had no previous editing experience, was appointed by Condé Nast International in July, ahead of the title’s first […]

Huda Beauty Makes It on the Forbes Top Influencers List

Huda Beauty Makes It on the Forbes Top Influencers List

  Admit it, whether you’re a guy or a girl, into makeup or not, you must’ve spent hours on YouTube watching those so-called beauty gurus and tried to imitate their makeup skills but failed miserably. I, for one, am not ashamed to admit that I do spend countless hours watching these videos, and being Arab, […]

Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

  One word that means the world for every fashion guru and fanatic is Vogue. Since 1892, the lifestyle and fashion magazine has left a fabulous impact on every human alive, and finally the Arab world got its own edition of the world famous magazine.   Awaiting the arrival of our esteemed guests for this […]

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

by Rana Elhawary

Over the past few years, the Middle East’s fashion scene has grown in diverse ways. Firstly, the number of designers that are actively present in the region increased and, consequently, the quality and range of available designs and styles produced by said designers.     Secondly, there is a growing number of trend-setting celebrities and […]

Edgy Meets Sophisticated in Polo Ralph Lauren’s New Spring/Summer 2017 Collection

Edgy Meets Sophisticated in Polo Ralph Lauren’s New Spring/Summer 2017 Collection

  The American clothing giants Polo Ralph Lauren has just released their new Spring/Summer 2017 collection, and oh my, it’s as great as you’d expect it to be. Actually scratch that; it’s better than you’d expect it to be. Both the men and women’s collection has kept the classic Polo vibe but still succeeded to […]

Get Excited Because Cult Fashion Brand ‘& Other Stories’ Is Coming to Dubai

By Rana El Hawary

  In this day and age shopping has become highly impersonal. How many times have you entered a store knowing full well that you’d find the same exact styles and items in a previous store? A lot.     Attention all shoppers, we have found a safe haven for all of you. This safe haven […]

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