Fashion & Beauty

Muslim Miss Universe Contestant Makes History by Not Wearing a Bikini

Muslim Miss Universe Contestant Makes History by Not Wearing a Bikini

by Ali Khalifa

Miss Universe Great Britain contestant Muna Jama, who happens to be Muslim, just made history by refusing to wear a bikini on stage — opting for a caftan instead.   A post shared by Muna Jama🔱 (@ms_munajama) on Jul 18, 2017 at 8:56am PDT   This marks the first time in the world where a […]

Kuwaiti Fouz Al Fahd Is THE Undisputed Social Media Goddess

Kuwaiti Fouz Al Fahd Is THE Undisputed Social Media Goddess

Fouz AKA the Kuwaiti social media queen, has been dominating  all our social media pages for some time now and we are not complaining! From YouTube to Snapchat to Instagram; it’s really not that hard to see why. Lately, we have been thinking that she deserves a title higher than queen, and that is why we […]

Top Egyptian Fashion Designer Is Giving One Lucky Winner a Once in a Lifetime Opportunity

Top Egyptian Fashion Designer Is Giving One Lucky Winner a Once in a Lifetime Opportunity

The fashion scene in Egypt has become more diverse with every passing day, but with that diversity, comes competition.     Which is where Amany El Cherif comes in. Fashion designers all over Egypt and the Middle East always try to swim against the current to make themselves stand out. They shower our timelines with […]

Why Villa Baboushka’s 7th Anniversary Was a Special Affair

Why Villa Baboushka’s 7th Anniversary Was a Special Affair

  A decade ago, the fashion scene in Egypt may have been fledging but now it seems that we’re on our way to a full blown fashion industry. One of the places that helped flourish the country’s fashion game is, without a doubt, Villa Baboushka.     Situated in the beautiful island of Zamalek, Egypt’s […]

Maison 69: The Zamalek Lifestyle Store You’ll Seriously Want to Move into

Maison 69: The Zamalek Lifestyle Store You’ll Seriously Want to Move into

“Beyond the ideas of right, beyond the ideas of wrong, there is a field – I will meet you there.”     This quote by Rumi inspired Amir Fayo in his creation of the concept of Maison 69. He wanted to create a lifestyle store, a home, where everyone is welcomed. People are invited in to […]

Inglot: Women of Egypt, Your Makeup Dreams Are Finally Coming True

Inglot: Women of Egypt, Your Makeup Dreams Are Finally Coming True

The world of beauty does not come without high-quality, flawless and confidence-boosting makeup. And with women around the world becoming more makeup savvy than ever (thanks to beauty bloggers, vloggers, and online makeup tutorials), the beauty industry has witnessed a genuine and international soar in popularity.   Egypt is no exception to the aforementioned soaring […]

TanRe: Turning Fish Scale into Exotic Leather

TanRe: Turning Fish Scale into Exotic Leather

This new social enterprise is taking waste management to a whole new level!   TanRe is making a huge impact in the fashion industry with their out of the box approach. Why, you say? Well, they use fish skin to create a one of a kind leather-like fabric. Yes, you read that right.     […]

AUrate: Meet the Female Business Moguls Behind the Ethical Gold Jewelry Brand

AUrate: Meet the Female Business Moguls Behind the Ethical Gold Jewelry Brand

Female entrepreneurs have been on the rise recently, and it has become truly inspirational for young women to witness this rise. Several female entrepreneurs are building and launching brands from scratch, and we are truly lucky to be alive to get to witness this.     Examples of females becoming moguls, matriarchs, business owners, and […]

Awan El Ward Just Changed the Flower Game in the Region

Awan El Ward Just Changed the Flower Game in the Region

Egypt’s North Coast is infamous for its beautiful landscape; from clear Mediterranean coastline to the smooth sandy shore to its crisp and fresh air, it is no surprise that Egypt’s North Coast is the spot chosen by a vast majority of Cairenes, when it comes to planning a relaxing summer vacation.     This year, […]

Everything You Need to Know About Instagram’s Wealthiest Influencer

Everything You Need to Know About Instagram’s Wealthiest Influencer

  Who’s not a fan of her or her beauty tips and products? The one and only, Huda Kattan (aka Huda Beauty), rules the beauty industry and knows how to twist our perspective regarding skin care, makeup application and looking sexy, all while she embraces her natural beauty. Only recently, she has been crowned the […]

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