Business & Entrepreneurship

The world of cutting-edge business, finance, innovation and interconnected markets is paramount to how we all do business. We’ll tell you about the latest ventures, acquisitions, divestitures and product developments straight from our partners in the industries you’re interested in.

Fairy Dust: Egyptian Stay-At-Home Mom Turned Businesswoman by Social Media

Fairy Dust: Egyptian Stay-At-Home Mom Turned Businesswoman by Social Media

This is the first installment of the #AScoopOfOnlineShopping series.

Social media have a very integral part of everyone’s life. From posting your on-point selfies, to stalking your ex, remembering your best friend’s birthday, shopping and more. Shopping through social media platforms has surely become a very common thing, and every single day we find a store that pops up and steals our hearts.   […]

The Creative Industry Summit Makes Its Way Back to Cairo on April 10th and 11th

The Creative Industry Summit Makes Its Way Back to Cairo on April 10th and 11th

If you’re a business developer, gamer, entrepreneur, fashion designer, brand manager, social media influencer, tech fiend, artist or an undergraduate with a colorful mind and wandering soul, The Creative Industry Summit is the place for you!     However, there’s only one requirement you have to meet; you have to be ready and open to get […]

Dubai’s Newest Apple Store Might Have the Best View Ever

Dubai’s Newest Apple Store Might Have the Best View Ever

  Apple’s third store in the UAE will not be your ordinary Apple store. It’s unique on so many levels, mostly because of its main theme; “Creativity. Connected.” The theme will focus on linking Apple’s technical expertise with the creative community of Dubai – from startups, local app developers and independent art galleries, to boutiques, […]

How Mountain View Made Egyptian Moms Feel Special in the Most Beautiful Way

How Mountain View Made Egyptian Moms Feel Special in the Most Beautiful Way

  Mountain View Egypt has always been a brand that spreads joy through family values, which makes it no surprise that they celebrated Mother’s day in their own unique and special way. Other than flooding their social media with love and gratitude to all the mothers that keep families together, they thought of something much […]

Peace by Chocolate: Syrian Refugee Launches Canada’s Hottest Chocolate Company

By: Rana El Hawary

It’s sad that when we think of Syria now, we think of tragic narratives of a devastated city, torn apart by civil war. We think of refugees, a dispossessed people, and a group of kids who have lost years and years of schooling, and childhood.   Fortunately, however, there are two sides to every story. […]

Why GROHE Is Giving Us Ultimate Home Goals

Why GROHE Is Giving Us Ultimate Home Goals

Whenever I hear the name GROHE, the first thing that comes to mind is my bathroom sink, and quite possibly, the toilets we had at home. With very little knowledge and a yearning to know more, I jetted off from Cairo to Frankfurt, with very little expectations and knowledge on what to expect from ISH […]

This Egyptian Entrepreneur’s Invention Will End Overpriced Roaming Fees

This Egyptian Entrepreneur’s Invention Will End Overpriced Roaming Fees

  Egyptian entrepreneur/inventor, Amr El-Gebaly, may have created a game-changing device that will put an end to the immensely overpriced roaming fees.   Roaming fees is a burden for any traveler and you’ll eventually face a huge bill when you’re back unless you miraculously found an alternative solution.     The alternatives, however, aren’t handy […]

Amazon Confirms Acquisition of SOUQ.com

Amazon Confirms Acquisition of SOUQ.com

  Finally, the most talked-about business deal has come to a conclusion. Amazon just confirmed that it has reached an agreement to acquire SOUQ.com, one of the Middle East’s biggest e-commerce sites. The merge will widen the target market for both Amazon and SOUQ.   “Amazon and SOUQ.com share the same DNA – we’re both driven […]

Nestlé Egypt Commits to Building a Gender-Inclusive Organization

Nestlé Egypt Commits to Building a Gender-Inclusive Organization

  With Egyptian president Abdelfattah El-Sisi announcing 2017 to be the “Year of Egyptian women,” Nestlé Egypt decided to do that as well. The creative organization launched a new campaign on International’s Women’s day called #LeadingTogether, to highlight the roles of their female employees, and strive for parity in the workspace to ultimately have a […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]