Sherry El-Kilany's avatar

Sherry El-Kilany


Some call her a workaholic, others call her driven, she calls herself a hustler. Some find her outgoing, others standoffish, she's just a confused intro/extrovert. Spanning over 10 years in the event and marketing industry, Sherry began her career in Egypt's burgeoning Sports Marketing industry, to quickly be recruited by the Middle East's largest Film Studio Rotana Studios to spearhead and manage their Marketing Department, before starting her own company Nineteen84 Luxury & Entertainment Management. Along the way she built some of Egypt's most successful websites, leading up until Scoop Empire, a compilation of her and her 2 partners (best friends) brain child!

What the Middle East Should Learn from Turkey’s Night Club Shooting

What the Middle East Should Learn from Turkey’s Night Club Shooting

  Turkey hasn’t caught a break in the last month, much like the Middle East. Every time one country begins to breathe a sigh of relief, a bomb or some kind of atrocity happens in a neighboring country. Making this one of the most tumultuous regions in the world.   That being said with all […]

Our Top 10 Favorite Egyptians Brands of 2016

Our Top 10 Favorite Egyptians Brands of 2016

The other day a friend of mine asked me what were my favorite Egyptian brands of 2016. After lots, and lots of thinking, I’ve compiled a list of businesses that have kicked 2016 in the behind and redefined the word awesome.     Careem     I know they aren’t Egyptian, but the brand is […]

Why #JumiaBlackFriday Became A Life Saver

Why #JumiaBlackFriday Became A Life Saver

  I’m a sucker for a deal, regardless if it makes sense or not; if it’s 50% off I want it!  Why would I need a brand new couch when mine is just fine, why because it was on sale of course.   So when Black Friday parlayed itself into our Middle Eastern lives a […]

How to Do Formula One Etihad Airways Abu Dhabi Grand Prix on a Budget

How to Do Formula One Etihad Airways Abu Dhabi Grand Prix on a Budget

The #AbuDhabiGP  is finally just around the corner with it being one of the most coveted events a year, I can’t help but get excited. But like every coveted event it usually comes with a hefty price tag that only the Middle East and the world’s biggest spenders are willing to dish out.   I’m […]

Things You Didn’t Know You Could Do While at the Formula One Etihad Airways Abu Dhabi Grand Prix

Things You Didn’t Know You Could Do While at the Formula One Etihad Airways Abu Dhabi Grand Prix

  Summer coming to an end is one of my most dreaded times of year, but putting aside my emotional distress, it only makes way for the fall events and shenanigans that engulf our region.   As November inches closer, I begin to get that #AbuDhabiGP itch. Having attended the previous years events, I’m sure […]

The Middle East Is Going Through a Recession, Here’s How to Keep Your Business Afloat

The Middle East Is Going Through a Recession, Here’s How to Keep Your Business Afloat

  It seems like businesses in the Middle East can’t catch a break, from global recessions crippling the markets, to Arab springs rocking the region and sending investors running for the hills and the continuing below average oil prices; anyone in their right mind would tell you not to start your own business, some would […]

Ramadana Literally Gana in New Cairo This Year

Ramadana Literally Gana in New Cairo This Year

  When it comes to the king of Ramadan tents and nights, the big boy on the block goes to Ramadana. A tent that has been around for as far back as our memories can take us; 15 years to be specific.   Having hopped around all of Cairo’s hot spots, from Tamarai to Riverside […]

NOLA Cupcakes Welcomes Ramadan with New Flavors

NOLA Cupcakes Welcomes Ramadan with New Flavors

  Egypt’s darling desert store NOLA Cupcakes, has been a staple in Egyptian homes since they parlayed onto the scene back in 2010. Ever since then walking into any 3ozooma with a NOLA box meant satisfied stomachs after fetar.   This year not only are the staple cupcakes available but a whole new range of desserts – […]

We’ve Discovered the Best Valentine’s Day Spa in Egypt

We’ve Discovered the Best Valentine’s Day Spa in Egypt

Relaxation — it doesn’t come easy in the city that never sleeps! Between being stuck in traffic, running around to meetings, or being a working mother or father, life just tends to get hectic and stress builds up. It doesn’t take a genius to say this definitely takes a toll on one’s relationship with their […]

Hurghada Attack not an Act of Terrorism

Hurghada Attack not an Act of Terrorism

Like most incidents in Egypt as of lately, International media has taken it upon themselves to to jump the gun and report an attack in a Hurghada hotel, as a terrorist attack – whilst throwing in Daaesh in the mix of course. The likes of Sky News, CNN, BBC and other international outlets have reported […]

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