Rula El Kaliouby's avatar

Rula El Kaliouby


Rula is the perfect example of a workaholic. She’s an advertising geek who is currently an account director at BBDO Proximity Dubai. She loves pranks, Cairo, and drinks a ridiculous amount of Redbull. No really, she has like 7 a day. She’s full of energy (mainly because of the RedBull) and can be found rocking out to Muse or admiring the work of Banksy, Warhol, Lichtenstein, and Frida.

#100DaysOfMyDubai – Day 19: Acoustics on the Grass @FreshlyGroundSounds

#100DaysOfMyDubai – Day 19: Acoustics on the Grass @FreshlyGroundSounds

  This one is in my comfort zone. I started the day with a Tropical Teaser and Lobster Benny from my all time favorite place: @EggspectationOfficial.     Dubai during the winter season is a completely different city. Suddenly, maneuvering your way around the construction sites, the skyscrapers and the busy traffic all becomes beautiful. […]

#100DaysofMyDubai – Day 18: Getting in to Get out @HintHuntDubai

#100DaysofMyDubai – Day 18: Getting in to Get out @HintHuntDubai

I’ve been extremely busy with work lately, so lots to catching up to do on this journey of discoveries. The good news is, I’ve also been busy because… CANDY CRUSH LAUNCHED A NEW GAME! Say hello to my new obsession:     But moving on to the real deal, the real game addictions that aren’t […]

#100DaysofMyDubai – Day 17: Kinetic Motion on the Runway

#100DaysofMyDubai – Day 17: Kinetic Motion on the Runway

The closest I ever was to a runway was through Heidi Klum and Tim Gunn’s TV show Project Runway. So when I had the opportunity to attend Fashion Forward DXB – Season 4, with VIP front row seats, I jumped at the chance. However, due to my unfortunate minimal time management skills, I actually got […]

#100DaysofMyDubai – Day 16: The Day I Found Salt

#100DaysofMyDubai – Day 16: The Day I Found Salt

    The Idea: Genius   @FindSalt, a pop-up gourmet burger van that appears and disappears, causing a build up of tension and impatience and resulting in an unbelievable crave for that one chance – just once chance – to find it.     Catch Me If You Can   11:30am on a Friday. I […]

#100DaysofMyDubai – Day 15: Written In Neon

#100DaysofMyDubai – Day 15: Written In Neon

Gallery Hopping At @AlserkalAvenue

I’ve been waiting for this day since Alserkal Avenue announced it: art, music, performances, a flash mob and champagne – all in and around warehouses. The definition of an “It” event.     Living in the Moment I left work early to make it there on time. My artsy, multi-talented buddy @ImanAlShaybani was already there with […]

#100DaysofMyDubai – Day 14: Confessions of a Complete Zombie

#100DaysofMyDubai – Day 14: Confessions of a Complete Zombie

Sometimes all a girl needs is a little bit of pampering. I’ve discovered the perfect gift to pamper yourself or someone in need who lacks the luxury of time and is borderline looking like a complete zombie: A true hidden gem, iSpa Dubai.     Facing Life With Impeccable Style   If I look good […]

#100DaysofMyDubai – Day 13: Mastering the Art of Letting Go @TouchofClay with Mubarraka Nandi

#100DaysofMyDubai – Day 13: Mastering the Art of Letting Go @TouchofClay with Mubarraka Nandi

I look forward to it every Saturday. I crave it actually. As with it any weekly build up of negative energy completely disappears. It’s become my first long term commitment in #100Days; and here’s why I’m not intending on giving it up.     Produce it, use it and learn from it   One of […]

#100DaysofMyDubai – Day 12: Blame It on the Bossa Nova, Sangrias, Tapas and El Cante Flamenco

#100DaysofMyDubai – Day 12: Blame It on the Bossa Nova, Sangrias, Tapas and El Cante Flamenco

There comes a specific moment where you are desperately craving a live performance. Cairo Jazz Club in Egypt used to feed me during such cravings. A humble, simple, small almost sometimes suffocating bar that had a corner stage with daily live performances. And although Dubai has a vibrant nightlife with a variety of clubs and […]

#100DaysofMyDubai – Day 11: Every Story Begins with ‘Once Upon a Time’

#100DaysofMyDubai – Day 11: Every Story Begins with ‘Once Upon a Time’

  Disney on Ice Rockin Ever After starts this week at the Dubai World Trade Center, but thanks to my life-long, Yasmeen El Mallah, we were the only grown-ups without children who attended the exclusive Etisalat preview. Here’s the “already-been” insider view of the show and why I am calling it “The Day of Awesomeness” […]

#100DaysofMyDubai – Day 10: The Endless Search for the Perfect Getaway

#100DaysofMyDubai – Day 10: The Endless Search for the Perfect Getaway

  While Dubai’s modern architectural landscape is awe-inspiring, it is only natural to crave, every once in a while, a more simpler, humble and grounded atmosphere. Here’s to the endless search for the perfect getaway, clutter-free landscapes and peaceful surroundings. Day 10 of #100DaysofMyDubai: discovering @TheFarmDubai.     The Morning After   Waking up from […]