Ahmed Emad's avatar

Ahmed Emad


A creative AD-dict who gets high on original ideas.. passionate about Egypt, advertising, branding, social media, shisha and his curly hair.. Working in advertising and communication in KSA, Dubai, Beirut and Cairo; Ahmed has taken it on as a personal goal to raise the bar of the Egyptian advertising scene to world class standards.. He keeps an ad critique blog that has been running since 2009.

RamaScoops 2016: Magdi Yacoub and Ahl Masr Ads Will Make Your Heart Smile

RamaScoops 2016: Magdi Yacoub and Ahl Masr Ads Will Make Your Heart Smile

For as far as I remember, Ramadan has always been a month of doing-good, charity and giving back to society. But for some reason, it seemed to have taken a very dark turn; the ads of charity causes were more depressing than the drama on the Ramadan series, so depressing they actually become repulsive that […]

RamaScoops 2016: Pepsi Beats Coca-Cola in the CSR Ads Battle

RamaScoops 2016: Pepsi Beats Coca-Cola in the CSR Ads Battle

  This year, instead of waiting ’till mid Ramadan to release their respective production, the ad race started alright, but on a CSR angle. Every company has a responsibility to give back to the society it operates in, especially the big ones.   For decades now, both Pepsi and Coca-Cola have had an extensive history of […]

RamaScoops 2016: Juhayna, Birell, Cottonil and Dice Ads Taken down, Here’s Why

RamaScoops 2016: Juhayna, Birell, Cottonil and Dice Ads Taken down, Here’s Why

    In a swift and unprecedented move, and after backlash from the public, the Consumer Protection Agency (CPA) (جهاز حماية المستهلك) has issued an official statement ordering four ads to be ceased from being aired on TV as they “do not conform with societal values.” The decision is effective immediately; the CPA has officially […]

RamaScoops 2016: Universal, President Cheese and SAIB Bank Take Us Back to the 90s

RamaScoops 2016: Universal, President Cheese and SAIB Bank Take Us Back to the 90s

  Egypt has always been a hub for the Middle East when it comes to advertising, especially TV advertising. We have pioneered the industry and shaped it year after year. Over time, the industry has evolved a lot.   This year however, some brands have decided to stay back in the 90s; the look and […]

RamaScoops 2016: Mega Ice-Cream Caramel Triumphs over Juhayna and Labanita

RamaScoops 2016: Mega Ice-Cream Caramel Triumphs over Juhayna and Labanita

  As we progress onto day two of Ramadan, more ads are launching and becoming more abundant on the scene. Below, we will review some of the juice and dairy products that have launched yesterday.     Juhayna   Cute ads with very smart copy-writing. I’m sure “El Dondoo” will be the new catchphrase of […]

RamaScoops 2016: Clash of the Telecoms

RamaScoops 2016: Clash of the Telecoms

  As we enter a new season of mosalsalat and ads, and before we highlight the biggest winners (and losers) on the ad space this year, there have been some ground-shaking changes to the industry just days before Ramadan that are worthy of highlighting.   Over the past couple of weeks prior to Ramadan, we have witnessed […]

The Top 10 Ads of 2015

The Top 10 Ads of 2015

Hello good people, One last article as we bid 2015 farewell (w neksar waraha kaza 2olla, mesh wa7da bas). Despite a rather futile Ramadan season, there has been some good work that stood out this year. The key point to highlight here is that some of these ads have left a great impact on the audience […]

RamaScoops 2015: And the Winner of the Ramadan Advertising Game Is…

RamaScoops 2015: And the Winner of the Ramadan Advertising Game Is…

RamaScoops by 3omdaz

After a month-long ad and drama marathon, we have finally reached the finish line. Even though the race wasn’t as heated as we’re used to, with creative output more pale than previous years, there was still some light at the end of the tunnel with some decent pieces of work that we have highlighted in […]

RamaScoops 2015: Honorable Mentions

RamaScoops 2015: Honorable Mentions

RamaScoops by 3omdaz

With just a couple of days left in Ramadan, we couldn’t have wrapped our ad critique without mentioning some of the great work that has been aired in the month.     Chevrolet Optra   While there is nothing excessively “creative” per se about the copy, with an overused concept and celebrities who have done […]

RamaScoops 2015: The Concrete Jungle

RamaScoops 2015: The Concrete Jungle

RamaScoops By 3omdaz

Since the real estate craze started in Egypt in 2008, this sector has boomed on the advertising scene as well. It is becoming as hot of a rivalry as the Telecom or CSD categories. While each of them has a different flavor and style of selling, they all have the same objectives: Make you feel […]

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