16 Arab Brands That Slayed London Fashion Week

By Anicée Gohar

This year was the first time countries like Egypt and Lebanon took part in the International Fashion Showcase (IFS) during London Fashion Week. Five Arab countries managed to bring their talents to the front row. Out of only a handful awards given by the British Council for the occasion, two were won by Arab countries! The Best Designer prize went to Hala Kaiksow, from Bahrain, while the Best Curation award went to Lebanon, which along with Egypt was representing big time with a whole room each, exposing amazing creations from emerging designers.

Here are the brands you must not lose sight of if you want to be the most up-to-date Arab fashionista in the world:

 

 

 

1. Bashar Assaf

 

From our ‘Blueprint Beirut’ exhibition. International Fashion Showcase. 19.02-23.02 @starchfoundation in partnership with @arabbritishcentre /Curated by @talahajjar /Installation by @Elie.metni /Photo by @alexmaguirepix

A photo posted by Bashar Assaf (@basharassaf) on

 

By Bashar Assaf, a Beirut-based fashion designer.

 

 

 

2. Bint Thani

 

Thank you so much #Susan 🙏 #Repost @pashionmagazine with @repostapp. ・・・ #pashionfix #aboutlastnight with the 2 #supertalented #designers #khuloodthani representing the #uae and #mashaelalrajhi representing #ksa at the #ifs2016 #nextinline at #lfw .5 #arabcountries this year present:: #bahrain #egypt #lebanon #saudiarabia #uae #bestof #emergingdesigners #fashion #art

A photo posted by Khulood Thani (@khuloodthani) on

 

Designer Bint Thani’s work explores the changing architectural face of Dubai, her hometown.

 

 

 

3. Bird On A Wire

 

“Nawaret”, the title of this piece, is a beautiful greeting often used in Lebanon, which implies “You light up the room when you walk in”. Playing on the dichotomy of Lebanon, Bird on a Wire employed the cyanotype transfer technique, which is an old method used to print blueprints. It is performed partly in a dark room and partly being exposed to the sun. For this piece, light bulbs placed on the surface during the development phase, play on the exposure of the light by blocking parts, and letting through others, creating a random and mesmerizing haze. The piece itself, doubling as an over coat or dress, continues in our adaptation of incomplete pieces, and is adorned with a fiberglass necklace. The combination of both items reveals a silhouette that is seemingly blowing in the wind. #fashion #fashionlover #lebanesedesigner #beirut #blueprintbeirut #londonfashionweek #LFW #fashionutopia special thanks to @starchfoundation @arabbritishcentre @houseofronald

A photo posted by Bird On A Wire (@_birdonawire_) on

 

The brand name alone should make you want to check out Rayya Morcos’ “new set of beliefs” from Lebanon.

 

 

 

4. Das

 

#repost @_di.ta_morphe #ifs2016 #lfs #blueprintbeirut #londonfashionweek #starchfoundation #arabbritishcentre @somersethouselondon @arabbritishcentre

A photo posted by @das_sev on

 

By Sevag Dilsizian, who makes Lebanon proud with his jewellery exposed in the “Blue Print Beirut” room of the IFS.

 

 

 

5. Hala Kaiksow

 

Thanks for the mention! Come by Somerset House February 19-23 to see the show! #FashionUtopias #Repost @british_design with @repostapp ・・・ Heavenly settings in a distopian background sets the scene for Bahrain’s @halakaiksow Hala Kaiksow entry to #IFS2016 #FashionUtopias West Wing Somerset House #BCProject #BFC #BritishCouncil #Utopia2016

A photo posted by @halakaiksow on

 

The big winner from Bahrain. She won Best Designer with the most amazing piece and made sure to dedicate her award to Arab women when she got on the podium.

 

 

 

6. La Terre Est Folle

 

📸 @alexmaguirepix 🙌🏻 #LATERREESTFOLLE #hybrid folk #costume🌴part #chair / part #garment 🌴 at #fashionutopias #BlueprintBeirut #somersethouse #London 19-23 February 2016 #ifs2016 #LFW #tradition #cane #abaya

A photo posted by LA TERRE EST ⚡️ (@laterreestfolle) on

 

By Joe Arida, from Lebanon.

 

 

 

7. Maram

 

MARAM is proud to be representing Egypt (Middle+Right) at the International Fashion Showcase for #LFW in collaboration with: @sabrymarouf @sayaswimwear @reemjanojewelry @marsumadesigns @pashionmagazine @jamspaceuk #IFS #LFW

A photo posted by MARAM (@maram.official) on

 

By Maram Aboul Enein, an Egyptian designer whose work can also be seen in New York City’s showrooms these days.

 

 

 

8. Margherita

 

Honored to have the stunning @hadiasinno wearing limited edition Margherita pieces in this accessories guide for @hiamag! #margherita_jewelry #jewelry #silver #swarovski #black

A photo posted by Margherita (@bymargherita) on

 

By Lebanese designer Margherita Abi-Hanna.

 

 

 

9. Marsouma

 

#marsumadesigns #art #customs #customized #kicks #sneakers #bags #clutches #accessories #Handpainted #wearableart #bestnine #happynewyear #holidayseason #newyear #2015bestnine

A photo posted by marsumä (@marsumadesigns) on

 

By Cairo-based painter, designer and overall artist, Nour Omar.

 

 

 

10. Mashael AlRajhi

 

 

From Saudi Arabia, the designer of the same name called her displayed piece “196”, which is the number of countries seeking peace in the world at this time.

 

 

 

11. Mira Hayek

 

BLUEBELL – my piece for Blueprint Beirut, part of the International Fashion Showcase 2016. 📸 @rodriguezahr #mirahayek #IFS2016 #BlueprintBeirut #starchfoundation #londonfashionweek #LFW #FashionUtopias #fashion #design #beirut #london #arabbritishcentre #britishfashioncouncil

A photo posted by Mira Hayek (@mirahayek) on

 

Fresh and different Lebanese style.

 

 

 

12. Nour Najem

 

#BLUEPRINTBEIRUT at the #InternationalFashionShowcase #IFS2016 #bestcuration #arabbbritishcentre #oriental bits of #culture And #heritage #design #fashion @alexmaguirepix

A photo posted by Nour Najem (@nournajem_thelabel) on

 

Dresses full of Oriental heritage and pride.

 

 

 

13. Reen Jano

 

#Repost @arabbritishcentre with @repostapp ・・・ Congratulations to #Egypt on their beautiful exhibition #ContemporaryRebirth at #ifs2016 #FashionUtopias! We will miss exhibiting with you @somersethouselondon #egypt #egyptian #contemporary #rebirth #arab #arabfashion #fashionblogger #BlueprintBeirut #starchdesigners @starchfoundation @sabrymarouf @pashionmagazine @maram.official @reemjanojewelry @marsumadesigns @jamspaceuk @sayaswimwear

A photo posted by Reem Jano Jewelry (@reemjanojewelry) on

 

The brand who brings back Pharaonic heritage to wearable jewellery.

 

 

 

14. Sabry Marouf

 

The #TUT #handcrafted #leather #handbag; hand dyed, #mahogany #wood handles and 18k #gold finished hardware. Inspired by the infamous king #Tutankhamun gold mask #LFW #IFS2016 #London #FashionWeek

A photo posted by SABRY MAROUF (@sabrymarouf) on

 

By Ahmed Sabry, a London-based head designer who created all of the accessories in the Egyptian corner. Watch out for the bags!

 

 

 

15. Saya

 

COBRA CAPE – #LFW #summersethouse #Egypt #Showcase #London2016 Interview #IFS2016 #EgyptIFS

A photo posted by SAYA (@sayaswimwear) on

 

A swimwear brand to keep an eye on from Egypt.

 

 

 

16. Timi Hayek

 

Exhibition is up and running!!! #ArabBritishCentre #SomersetHouse #StarchFoundation #TimiHayek #BeirutHeritage #BeirutBluePrints #London #IFS2016 picture by @alexmaguirepix

A photo posted by TIMI HAYEK (@timihayek) on

 

From Lebanon.

 

 

 

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